What is public relations?
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
-Public Relations Society of America
Courtesy of Niuton may / Flickr
From its foundation in the early 20th century, Public Relations has evolved over decades, adapting to the rapidly shifting landscape of technology as well as preferences and tastes of society. While the world of PR grows more and more intertwined with other “communications” functions, such as advertising, marketing and promotion, it remains at its core a two step process:
- The proactive sharing of information from an organization with its publics.
- The proactive gathering of feedback from publics which to be shared with an organization.