PR Professionals practice their craft, guided by a carefully crafted code of ethics. This code is designed to ensure that our work fairly, accurately and knowledgably serves both our employing organization and the public we wish to reach.
The PRSA Code of Ethics
As public relations professionals, we are expected to conduct our affairs openly and honestly, and in the best interest of those who are impacted by the actions of our clients or employer. But how are our actions perceived by those publics, and how do we address those perceptions and meet expectations?
PRSA’s Board of Ethics and Professional Standards released the 20th Ethical Standards Advisory ESA-20 (September 2015) focused on Ethics and Social Media – and for the whole month of September we’ll be leading a discussion around the challenges we face each day as professional communicators. Listen to panelists representing corporate, agency and association clients as they offer insights gained on the front lines of public relations practice.
Kirk Hazlett, APR, Fellow PRSA, Associate Professor, Communication/Public Relations, Curry College; Member, PRSA Board of Ethics & Professional Standards
Emmanuel Tchividjian, Senior Vice President and Ethics Officer, Ruder Finn
Jennifer Ortiz, Vice President, Marketing and Communications, Ethics and Compliance Initiative
Marlene Neill, APR, PhD, Assistant Professor, Department of Journalism, Public Relations & New Media, Baylor University; Member, PRSA Board of Ethics & Professional Standards
(hashtag #PRethics; All times Eastern)
Sept. 1: 3 p.m. w. Ragan.com (@RaganComms)
Sept. 8: 9 p.m. w. PRSSA (@PRSSANational)
Sept. 15: 9 p.m. w. PR Student Chat (@PRStudChat)
Sept. 16: 9 p.m. w. PRSA New Pros (@PRSANewPros)
Sept. 17: 8 p.m. w. AEJMC-PR Division (@AEJMC_PRD)
Sept. 24: 3 p.m. PRSA Ethics Month Chat (@PRSA)
Sept. 30: 3 p.m. PRSA & SPJ (@SPJ_Tweets)