PRSA Portland Metro Chapter


About PRSApdx

Serving 256 public relations professionals in Oregon and Southwest Washington, the chapter supports lifelong professional development and honors excellence in public relations.

In 2020, PRSA’s Portland Metro Chapter will be the premier organization for professional communicators in Oregon and Southwest Washington and a best practice model for other chapters and PRSA National.

More than one-fifth of Portland Metro Chapter members have earned Accreditation in Public Relations (APR), the profession’s only national post-graduate certification program. Six chapter members have been elected to the PRSA College of Fellows, considered the pinnacle of a professional career.

The Portland Metro Chapter is led by an all-volunteer board of professionals from across the region. Signature events include the annual Spotlight Awards, honoring excellence in public relations, and the Communicators Conference, held in partnership with the Oregon-Columbia chapter of the International Association of Business Communicators.

The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters across the country.

What is public relations?

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

-Public Relations Society of America

Courtesy of Niuton may / Flickr

Courtesy of Niuton may / Flickr

From its foundation in the early 20th century, Public Relations has evolved over decades, adapting to the rapidly shifting landscape of technology as well as preferences and tastes of society. While the world of PR grows more and more intertwined with other “communications” functions, such as advertising, marketing and promotion, it remains at its core a two step process:

  1. The proactive sharing of information from an organization with its publics.
  2. The proactive gathering of feedback from publics which to be shared with an organization.
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PRSApdx through the years

For six decades, the PRSA Portland Metro Chapter has served Public Relations professionals across the metropolitan area.

Take a look back at how our chapter has grown and evolved, with a sincere thank you to Barbara Kerr, APR, Fellow PRSA, and 2014 PRSA Portland President who compiled all of these incredible historical resources.

Our Leadership

The Portland Metro Chapter of the Public Relations Society of America (PRSA) serves public relations professionals throughout the Portland metro area and Southwest Washington. With more than 200 members, our chapter is one of the most active in the nation.

The chapter is led by dedicated volunteers who serve on our Board of Directors.  Elections are held at our annual meeting in November. The new board is installed in January, serving a one-year term which expires in December. If you are interested in serving on the board, we would love to hear from you.

Presidents Council

The list of men and women who have served as Portland Metro Chapter Presidents is a who’s who of public relations professionals in our region.

Many of our past chapter presidents provide expertise and support through our Presidents Council.  The Presidents Council members are:

  • Barbara Kerr, APR
  • Patti Atkins, APR
  • Jenna Cooper-Gross, APR
  • Dianne Danowski Smith, APR, Fellow PRSA
  • Amber Lindsey, APR
  • Darcie Meihoff, APR
  • Katlin Smith, APR
  • Dave Thompson, APR
  • Madeline Turnock, APR
  • Tom Unger, APR, ABC, Fellow PRSA
  • Mara Woloshin, APR, Fellow PRSA