PRSA Portland Metro Chapter

Get to know 2016 president-elect: Colby Reade, APR


Jan 16


Q: What is one thing you’re most looking forward to in 2016 (personally or professionally)?
A: 2015 was a significant year of change for me, both personally and professionally. I changed jobs, became a dad and made a major commitment to our chapter’s leadership. I am really looking forward to hopefully enjoying a bit of stability and growing in my roles at my day job, on the PRSA board and as a husband and father.

Q: What does PRSA mean to you?
A: PRSA is about professional growth. It’s the place where we can find opportunities to grow our skillset beyond our day jobs and expand our professional network of connections. It’s also an amazing collection of really smart, welcoming folks.

Q: What’s your favorite thing about Portland?
A: It’s home. I was born and raised here and have vivid memories from all over the city. I also love that I live somewhere that takes nutrition and wellness as seriously as the Rose City does. Imagine asking for almond milk in your coffee or antibiotic-free chicken in some cities.

Q: Describe yourself in three words.
A: A nice guy.

Q: What’s your favorite ice cream flavor?
A: Ice cream is my weakness so I have many, but I think cookies and cream will always top the list.

Q: Who would you cast to play you in a movie about your life?
A: Given I was involved in theatre through college I would say me. Who could capture my ethos better, right?

Q: Favorite actor or actress?
A: Tough one. Lately I am a big Tom Hardy fan, but Edward Norton, Christian Bale and Daniel Day Lewis are close behind. As for Actress, Meryl Streep can do no wrong. Neither can Anne Hathaway or Natalie Portman (no clue why there’s so much hate aimed at those last two).

Q: What songs are on repeat on your playlist right now?
A: Shoot to Kill – AC/DC
Churn of the Century – Bassnectar
Ace of Spades – Motorhead

Q: Where do you see yourself in 10 years?
A: Either still with CMD or leading a comms team in house, losing my hair over raising a pre-teen, still madly in love with my gorgeous wife and best friend, and likely involved in the PRSA board in some capacity.

Q: When you were growing up, what did you want to be?
A: Depends on the age. Up until high school I was going to be an actor. I flirted with being a lawyer in college before pursuing a career in broadcast journalism that eventually lead to my current role in PR.

Colby Reade, APR, is the 2016 PRSA PDX president-elect and chief development officer. He’s an account supervisor at CMD. 

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