PRSA Portland Metro Chapter

Case Study: C+C

23

Mar 15

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Harvest Power Richmond Grand Opening

Harvest Power‘s new facility prepared to celebrate the opening of their new location that could produce enough energy to power approximately 900 homes per year that could also provide hundreds of thousands of cubic yards of top quality soil products to local farms, gardens and landscapes.

In preparation for the celebration, Harvest Power approached, marketing and public relations agency, Colehour + Cohen (C+C) to create and execute a grand opening event. The event focused on building stronger relationships with municipalities, the Richmond and Vancouver communities and outbound customers.

A seven-foot Harvest Power branded mobile display called the “Cube of Food and Compost” went on tour. The Harvest Power-branded vehicle visited four locations packed with soil giveaways.

It featured a clear plastic cube divided into two halves. One side of the tube consisted an assortment of colored food waste with the other side consisting of rich processed soil. During the tour, the public received 3,600 pounds of soil product via the Cube of Food and Compost tour giveaway.

The cube compost engaged the communities and drew media attention. National and international media resulted in 10 original hits in four languages. This consisted in trade, print, broadcast, and online outlets with a combined circulation audience of over 25 million.

C+C and Harvest Power received a Spotlight Award in 2014 for their work on this event campaign. Interested in submitting an entry for the 2015 Spotlight Awards? Consider serving as a judge to get the reviewer’s perspective. Contact Noelani Baker, recognition director, at awards@prsaportland.org to learn more. Photo courtesy of Harvest Power. 

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