By Kathy Hubbell, APR, M.S., Fellow PRSA
There are a number of people out there calling themselves public relations professionals who are anything but. The most recent example to hit my desk this morning.
This is an article about a grassroots organization called the US Consumer Coalition. Here are excerpts from the first two paragraphs: “Based off its name alone, the US Consumer Coalition—which bills itself as a “grassroots organization” that exists to “build bridges, ensure public awareness and mobilize the powerful voices of consumers and business owners….
“Yet last month, Brian Wise, one of the group’s founders, penned an op-ed in the Hill attacking the Consumer Financial Protection Bureau, the consumer protection agency that came into existence in 2011 thanks to Elizabeth Warren. The CFPB crafts financial rules to protect ordinary consumers—making mortgage applications simple, preventing banks from hiding fees and charges, and cracking down on payday lenders…”
Turns out the US Consumer Coalition is run and staffed by a public relations firm, and the firm won’t disclose who the client is in back of this. It looks to be a partisan effort, in that it’s apparently a lot of GOP operatives involved, but that doesn’t matter. The point is that it’s a front group. People of all political persuasions can be (and often are) guilty of this.
Our PRSA Code of Ethics addresses this kind of behavior. Under the “Disclosure of Information section is this: “A member shall reveal the sponsors for causes and interests represented.” A violation of this section specifically mentions front groups: “A member implements grass roots campaigns or letter writing campaigns to legislators on behalf of undisclosed interest groups.”
Though not exactly parallel, my scariest full disclosure moment is worth repeating here. I was hired by a firm representing the Montana Air National Guard and by extension the U.S. Air Force, on a project in north central Montana. The Air National Guard wanted to build a practice (dummy) air-to-ground training range adjacent to tribally-owned land in the area.
At the time, I had started a nationwide group to fight the military’s experimental, highly reactive, mandatory anthrax vaccine. On one hand I was working for the Pentagon, and on the other hand I was fighting Pentagon policy tooth and nail. I called the officer in charge of the project and told her what I was doing. She said “Hmmm. I’ll have to run it by our attorneys in the Pentagon.” I had a few restless nights, waiting for the results. About two weeks later the reply came back: Tell her it’s fine; she just needs to keep the two projects completely separate. I did, and we continued our work. Later on I was a real grassroots lobbyist, walking the halls of Congress twice on the anthrax vaccine issue – as a private citizen.
Take care out there. Most of us have issues about which we care deeply, and choices are not easy – especially when money is involved. Never put a price on your own integrity.