This month’s Public Relations Tactics cover story, “Putting the ‘Art’ in Article: Writing Techniques for an Engaging Story,” illustrates just how important good writing is to the public relations profession.
It’s easy to get caught up in the fast-paced digital world we work in and unintentionally let the quality of our writing slide. So we asked the Portland Metro PR community to share their favorite writing tips with us via Twitter using #prsapdxasks.
The result? Some quick tips that are easy to implement and sure to improve your PR writing skills and effectiveness:
1. Cindy Remy (@cremy): Back to basics – always double-check your facts and the spelling of names!
2. Jessica Strom (@jstrom1): Write and re-write your headline. Rearrange, rework & improve upon it. Then select the best one.
3. Susie Wittbrodt (@nutshellversion): The rule of 24: remove yourself from the piece for 24 hours. Come back with fresh eyes.
4. Noe Baker (@NoeBaker): Write tight. And don’t bury the lead.
5. Arreis (@ArreisPDX): Have a clear understanding of the purpose of your writing piece. What do you want your audience to take away?
6. Teresa Lane (@TeresaRHLane): My favorite writing tip: read it out loud! Those awkward phrases pop out when you hear them.
7. Erin Merz, APR (@ErinMerz): Avoid exclamation points. Well-crafted writing doesn’t need them.
8. Mark Mohammadpour, APR (@markmoh): Think about your audience and ask yourself: how can I write so they understand and without using jargon?
9. Taraneh Fultz, APR (@taranehfultz): Less fluff, more stuff.
10. Taraneh Fultz, APR (@taranehfultz): BLUF: Bottom line up front
Each month we’ll ask a question on Twitter using #prsapdxasks. Stay tuned for your chance to be featured in an upcoming blog post.