PRSA Portland Metro Chapter

Op-Ed: Ethics Are For Everyone


Feb 15


Unless you’ve been hiking the Pacific Crest Trail, you already know all about “NBC Nightly News” Anchor Brian Williams’ fall from grace. In fact, NPR’s “Here & Now” ran a great segment on the blur between celebrity and journalist.

The silver lining? This is an opportune moment to facilitate a dialogue amongst ourselves and within our organizations about the importance of ethical communications practice. As we learn in the Accreditation process, public relations is all about creating behavioral change, and change requires trust.

Later this month, the Portland Business Journal hosts Edelman U.S. President and CEO Russell Dubner and a panel of regional business leaders. They will discuss key data and findings of the 15th Annual Edelman Trust Barometer. Williams’ fallout will likely factor into the discussion. We hope you’ll consider¬†attending the Feb. 24Portland Business Journal event.

If you don’t know where to start, or are facing your own (hopefully smaller) challenge, please reach out to Kathy Hubbell, APR, Fellow PRSA, our chapter’s ethics consultant. You can contact her at


Taraneh Fultz, APR
PRSA Portland Metro Chapter

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