PRSA Portland hosted two Twitter chats on July 16 at 12P and 5:30P, fielding questions on how to prepare a winning Spotlight Awards entry. President-elect Taraneh Fultz, APR, @taranehfultz and chapter member Noe Baker @noebaker moderated. Answering questions on the chat: our 2014 chapter president and three past presidents: Barbara Kerr, APR @barbarakerrapr; Dianne Danowski Smith, APR, Fellow PRSA, @DiannePublixPR; Tom Unger, APR, Fellow PRSA, @TomUngerWF; and Dave Thompson, APR, @DaveT51.
We covered five topics: T1 – How to prepare your entry: The 2-page summary; T2 – How to prepare your entry: What supporting materials you should include; T3 – How entries are judged; T4 – Questions about categories; and T5 – Entry guidelines. We’ve curated some of our favorite notes to share with you.
Want to read more tweets? View the stream at #spots14cfe. Also, consider modeling your entry after one of these award-winning entries:
1. PhRMA RX Spotlight Summary – 2003
2. Wells Fargo Spotlight Summary – 2008
3. Neighbor Safe Spotlight Summary – 2000
4. NCPA Blogger and Media Relations Spotlight Summary – 2009
5. Tillamook Cheese Spotlight Summary – 2009
Entries will be accepted 8 a.m. and 6 p.m. M-F and 10 a.m. to 5 p.m. Sat/Sun until August 7 http://bit.ly/1mMnxRy.