PRSA Portland Metro Chapter

PRSA Portland: December 11, 2012


Dec 12


PRSA Portland Metro Logo
Chapter Newsletter
December 11, 2012
Member Profile
Member Profile
Gina-Mugshot 2
Gina Williams
Public Affairs Director
Oregon Business Association 

Gina Williams joined the Oregon Business Association (OBA) as Public Affairs Director in August, 2012. A longtime communications professional, she previously worked as a marketing specialist for Riverview Community Bank, served as Communications and Public Affairs Director for the Greater Vancouver Chamber of Commerce, and was a Public Information Officer for Educational Services District 112. Gina holds a bachelor’s degree in journalism and a master’s degree in strategic communication from the University of Oregon. Go Ducks!At OBA, Gina is responsible for developing and implementing OBA’s communications strategy, managing the organization’s external communications and media relations, planning OBA events, and ensuring the quality of OBA communications with members and stakeholders. Gina is also a photographer and published poet.

What is the most rewarding part of your PRSA membership?

The opportunity to be part of a professional community that supports not only my career, but personal growth is priceless. Mentors like PRSA member Barbara Kerr, APR, have been vital to my ability to move forward, enjoy lifelong learning and serve as a mentor to others.Describe a powerful PR lesson you learned in the last year.

Don’t let fear of the unknown stop you. Ever. I helped Riverview Community Bank build and launch their social media program, despite considerable skepticism as to whether the investment would be worthwhile. The bank’s successful Facebook campaign to create awareness and help local families in need demonstrates what is possible through good strategy. I am now developing OBA’s first-ever social media program.Email to recommend an outstanding PR or communications colleague for the Member Profile spotlight!

Upcoming Events
New Pros Agency Tour: Waggener Edstrom Worldwide
Wednesday, December 12
5:30 – 7:00 p.m.
Cost: Free, but registration is required.Join us for a tour of Waggener Edstrom’s Lake Oswego office, mingle with other New Pros and enjoy refreshments. Learn from four people representing the different kinds of work done at Waggener Edstrom, including their esteemed internship program:

  • Traditional PR and account management (from the team that just helped the massive consumer brand launch of Windows Phone 8)
  • Research and analytics
Follow @WaggenerEdstrom, @WE_Careers and @WEStudioD. Use hashtag: #newprostour to share what you learn and connect with other peers during the tour. Following the tour, please join us for a gathering to celebrate the holiday season, end of 2012 and to get to know other Portland New Pros. Special thanks to @GradyLocklear (2013 Director-at-large for New Professionals) for hooking us up with this month’s tour!Location:

3 Centerpointe Drive, Lake Oswego, OR 97035

Register Online: This event is free but registration is required. Inviting other New Pros is strongly encouraged.
Upcoming Events
News You Can Use
GET DISCOUNT, MEMBER BENEFIT FROM PRSA’S PARTNERSHIP WITH MAC’S LISTMac’s List is Oregon’s number one online source for local jobs, internships, volunteer positions, events and career tips. PRSA Portland Metro chapter members receive 10% off Mac’s List postings! Limit three per year. Mac’s List helps people find rewarding, interesting jobs that pay decent salaries and employers fill those positions with the best possible candidates.

The Mac’s List newsletter published every Tuesday contains dozens of Oregon jobs and the Mac’s List website, blog, Facebook, Twitter, and LinkedIn pages reach a monthly audience of more than 30,000.

Note: Members posting on behalf of an organization should contact Mac’s List Editor and Sales Director Jessica Williams at 503-504-4813 for details.


This issue is the last newsletter for the year. You will continue to get PRSA chapter and related news direct to your inbox each month on the second and fourth Tuesday, starting in January, 2013. Please send all submissions and questions to We encourage your feedback too!

We extend a special thanks to the Member Communications team, headed by Barbara Kerr, APR (@barbarakerrapr), including webmaster Marie Wise (@artsylady) and newsletter editor Julie Williams (@oregonintegrity) for a year of commitment to keeping our members and friends informed and engaged.

May you enjoy an enchanting holiday season, full of good cheer and great parties. We look forward to seeing you in the new year!

About the PRSA Portland Metro ChapterThe Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves more than 200 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking. | Contact us: |503-221-6202

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