PRSA Portland Metro Chapter

PRSA Portland: June 12, 2012


Jun 12


Member Profile

Sylke Neal-Finnegan, APR
Sylke_Neal_Finnegan_Member_ProfileDirector of Marketing & Communications
Washington County Visitors Association

Sylke Neal-Finnegan is a public relations and marketing professional currently working to promote tourism to Oregon’s Washington County. Sylke holds a Bachelor of Arts in Communications Studies from the University of Nevada, Las Vegas (UNLV) and embarked on a career in tourism public relations 16 years ago. While working in Las Vegas, she joined PRSA in 1999 and earned her APR designation in 2002. In 2007, she moved to the great state of Oregon, and immediately after moving to the area proudly joined the Portland Metro Chapter. An active member of PRSA, she previously served on the PRSA Portland Metro Chapter’s Board as vice president of member services and served as the planning co-director for the 2009 Portland Communicators Conference. Sylke also has volunteered as a mentor in the chapter’s Mentors Program.What is the most rewarding part of your PRSA membership?

In addition to the amazing professional development opportunities that are available, the most rewarding part of my PRSA membership is the ability to meet other public relations practitioners and to serve as a mentor to new professionals, which is very rewarding, both personally and professionally.

Describe a powerful PR lesson you learned in the last year.

Public relations is an ever-changing field; however, the fundamentals have not changed, and it’s more important now than ever to be able to communicate, whether it’s in a thousand words or 140 characters or fewer.

Email to recommend an outstanding PR or communications colleague for the Member Profile spotlight!

Upcoming Events

Master Minds Panel: Recruiting and Retaining Rock Stars

Tuesday, June 19
5:30 – 7:30 p.m.
Cost: $25, Local Chapter Members and Students; $40, Non-chapter MembersHow do smart companies attract and keep the most talented communications pros? Hiring managers from Columbia Sportswear, CMD, Edelman and Nereus will share their strategies for recruiting and retaining top-notch employees. Join us for this PRSA Master Minds panel presentation to learn how these leading companies are cultivating rock-star workforces. Start the evening by mingling with colleagues over appetizers and beverages, then discover how other companies are building ace teams and walk away with creative ideas on how to foster your own corps of champions.

Location: CMD, 1631 NW Thurman, 2nd floor conference room
Parking: Free parking is available in the CMD lot after 5:30. Street parking is limited. Transit stops within walking distance: Streetcar at NW Northrup and 14th or NW Northrup and 21st; bus line at NW 21t and Savier.

Register online:

(NOTE: Registration is limited. Please note ticket prices will increase $5 at the door. Any cancellations must be made 24 hours in advance.)

Have an idea for an event or issue you’d like to see addressed by PRSA Portland? Email with suggestions or leads on related upcoming event opportunities for partnership with PRSA Portland.

Upcoming Events
News You Can Use


This year’s board has focused several initiatives on increasing communication with members, such as the new website ( and newsletter. We have also created generic address for chapter-related questions and concerns, so you don’t have to remember who is who on the board from year to year. Read more about this year’s Board. 

Please reach out with your questions and suggestions!

About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves more than 200 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.
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