PRSA Portland Metro Chapter

PRSA Portland: May 22, 2012


May 12


People on the Move
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Welcome to new PRSA Portland Metro Chapter member, Lindsey Klein-Borges, Senior Account Executive at Waggener Edstrom Worldwide, and to returning member Karen Riley Sawyer.Are you tech savvy with excellent IT skills?We are looking for a volunteer to help with tech support on a quarterly basis, and as needed, with the PRSA website and other digital tools. Please contact Barbara Kerr, APR, at if you’re interested.

Send announcements for you or your colleagues’ related to new jobs, new business, new board appointments and more to

Find more colleagues on the move in our Linkedin group.
Upcoming Events
Master Minds’ Panel: Recruiting and Retaining Rock Stars
Tuesday, June 19
5:30 – 7:30 p.m.
Cost: $25, Local Chapter Members and Students; $40, Non-chapter Members

How do smart companies attract and keep the most talented communications pros? Hiring managers from Columbia Sportswear, CMD, Edelman and Nereus will share their strategies for recruiting and retaining top-notch employees. Join us for this PRSA Master Minds panel presentation to learn how these leading companies are cultivating rock-star workforces. Start the evening by mingling with colleagues over appetizers and beverages, then discover how other companies are building ace teams and walk away with creative ideas on how to foster your own corps of champions.

Location: CMD, 1631 NW Thurman, 2nd floor conference room
Parking: Free parking is available in the CMD lot after 5:30. Street parking is limited. Transit stops within walking distance: Streetcar at NW Northrup and 14th or NW Northrup and 21st; bus line at NW 21t and Savier.
Register online.
(NOTE: Registration is limited. Please note ticket prices will increase $5 at the door. Any cancellations must be made 24 hours in advance.)

Partner Event: The 2012 OCIABC Bronze Beacons Awards
Wednesday, June 6, 2012
5:30 p.m.
The Benson Hotel, 309 SW Broadway in Portland
Register online.
Cost: Early-bird tickets purchased through June 1 are $40 for OCIABC members and $50 for non-members. After June 1, ticket prices are $50 for members and $55 for non-members. Ticket price includes a hors d’oeuvres and a no-host bar.

President’s Corner
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cooperGrossJenna-150px 3Hello PRSA Portland Metro members!A few years back, while I was still in broadcast journalism and was considering a change, I thought I knew about public relations. It would be easy, I thought, I am media—so I can pitch media, no sweat. So, yes, media pitching came naturally. But what I wasn’t prepared for was all I didn’t know about PR: the research, the planning, the strategy, the ethics—most of which I learned thanks to two mentors at my first agency who gave me a chance.

My point in writing this isn’t to highlight my guides (though if you guessed Darcie Meihoff, APR, and Julie Yamamoto, APR, you’d be spot on) but more to encourage learning for those entering the field—at any stage. To their credit, both Darcie and Julie validated my past experience in video and media training, and were patient while I learned the ropes and grew my knowledge base.

Bottom line, the exchange of information created a strong foundation for me and solidified my commitment to our field. So, if you haven’t already, consider reaching out to a mentor—or become one through PRSA Portland’s Mentor Program: contact Tom Unger at to learn more. It’s never too late to learn to teach—and teach to learn.

Yours in service,
Jenna Cooper-Gross, APR
President, PRSA Portland Metro Chapter
About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves about 250 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.
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