PRSA Portland Metro Chapter

PRSA Portland: May 8, 2012


May 12


News You Can Use
Tomorrow is the big day:  the 2012 Communicators Conference at Portland’s Governor Hotel. This is a great development opportunity for both internal and external communications, regardless of whether “PR” is in your title or job description.The value in this program rivals anything you will get from others for a fraction of the cost.

Talk about “Remaining Relevant,” we have the same keynote speaker, David Armano (Edelman’s VP of Digital Communications), as another upcoming seminar. Their price for members is $1195; our conference is $110 – for the DAY!

Other speakers include:

  • Nationally-recognized writing coach Ann Wylie, who will offer a writing workshop
  • PRSA National Chair and CEO Gerry Corbett
  • Intel’s Director of Employee-Centered Solutions James Lynch

Additionally, we have three breakout tracks focused on Internal Communications, Integrated Communications and Individual Branding.

There’s still time to be part of one of the biggest events of the year. Register today online at or on site Wednesday at the Governor Hotel, if space is still available.

If you’re already signed up, we hope you’ll share your experiences on Twitter throughout the day.  Follow  @PRSAPDXMetro and hashtag #pdxcc12.


It’s a new day at Our chapter has launched an exciting new website – just in time for the 2012 Communicators Conference. What makes a website great?

  • Content
  • Aesthetics
  • A strong user focus

You’ll find all that and more reflected on our new site, which was designed by Gravitate Design Studio. The website launch follows months of research, planning, writing and design. We think it’s a fresh, lively approach to what our members have told us they want from our site.

We hope you’ll take some time to explore it and let us know what you think. Send feedback to After all, we are your professional community and this is your new website.

PRSA Portland Metro Linkedin Group
Upcoming Events
New Pros Agency Tour: Grady Britton
Thursday, May 17
5:30 p.m.
Cost: FreeWhen you get off the building elevator on the third floor, you’re going to want to grab a scooter. That’s how all 20 members of the team get around the office. Though the serious side of Grady Britton is keenly focused on using the best combination of strategies and tactics (from traditional PR and social media to advertising and the web) to enable their clients to stand out from their competitors and help them build business, they also like to have fun. That kind of culture has paved the way to long-term partnerships with companies like Bob’s Red Mill, Kryptiq, Nouvoyance (division of Samsung), Travel Portland and Climax Portable Machining & Welding Systems.

You’ll get the chance to talk with Grady Britton’s Public Relations Director Becky Engel, members of the PR team (including media relations specialists and content/social media strategists) and other members of the agency. They’ll share their insights about the ever-changing and exciting agency life, show off some PR work, answer your questions, and give you some tips about what it takes to succeed in the business.

Location: Grady Britton, Olympic Provisions Commerce Center, 107 SE Washington St., Suite 300 (3rd Floor)

More information:
Please RSVP:

Follow @NewProsPRSA to hear about upcoming events and track insights in real time.

Master Minds Panel: Recruiting and Retaining Rock Stars
Tuesday, June 19
5:30 – 7:30 p.m.
Cost: $25, Local Chapter Members and Students; $40, Non-chapter Members

How do smart companies attract and keep the most talented communications pros? Hiring managers from Columbia Sportswear, CMD, Edelman and Nereus will share their strategies for recruiting and retaining top-notch employees. Join us for this PRSA “Master Minds” panel presentation to learn how these leading companies are cultivating rock-star workforces. Start the evening by mingling with colleagues over appetizers and beverages, then discover how other companies are building ace teams and walk away with creative ideas on how to foster your own corps of champions.

Location: CMD, 1631 NW Thurman, 2nd floor conference room
Parking: Free parking is available in the CMD lot after 5:30. Street parking is limited. Transit stops within walking distance: Streetcar at NW Northrup and 14th or NW Northrup and 21st; bus line at NW 21t and Savier.

Register online: (NOTE: Registration is limited. Please note ticket prices will increase $5 at the door. Any cancellations must be made 24 hours in advance.)

Upcoming Events
Member Profile
Member Profile
Mara Woloshin, Mara_Woloshin_PRSAMemberProfile 2M.A., APR, PRSA Fellow
Principal, Woloshin Communications Inc.As principal of Woloshin Communications Inc., established 1991, Mara serves a diverse client roster, providing strategic consulting services as well as training and workshops in new business development, government regulations, disclosure, workforce change, integrated market planning and research.

Mara specializes in teaching adult learners and has developed dozens of trainings, workshops and seminars. The most recent is “Breaking Bad Business Habits.”She has taught at Oregon universities since 1989 and holds a master’s degree in communications.

Mara maintains membership in several professional associations, including the National Speakers Association, along with being a past president of the Portland Metro Chapter of PRSA and having received PRSA’s William Marsh Lifetime Achievement Award in 2003. She was admitted into PRSA’s College of Fellows in 2005. Her work in public relations research and planning has received numerous awards.

What is the most rewarding part of your PRSA membership?Staying active in PRSA, such as teaching, speaking, learning, volunteering and mentoring, is the most valuable source of personal professional development and friendship.

Describe a powerful PR lesson you learned in the last year.

Public relations theory is changing, however, the BIG thought that still holds true is that public relations is defined by need, regardless of tools or tactics employed.

Read more about other PRSA Portland Metro chapter members and colleagues in our Linkedin group.

About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves about 250 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.
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