PRSA Portland Metro Chapter

PRSA Portland: April 24, 2012


Apr 12


People on the Move
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PRSA Board Member Taraneh Fultz, APR, is now the marketing communications specialist at Swagelok Northwest (US) where she manages internal and external communications for the Portland, Ore.-based distributor of high-end valves and fittings. The PRSA Portland Metro Chapter welcomes long-time marketing and PR professional Karen Riley Sawyer of Nereus as the chapter’s High-tech Events Chair. She is looking for ideas for upcoming high-tech professional development events so please feel free to email her at annual Spotlight Awards event is a time to honor the communications professionals who have put blood, sweat and tears into work that distinguished judges have deemed outstanding.  We’re looking for volunteers who want to help shape one of the biggest events of the year for the PRSA Portland Metro Chapter. Please contact Amy Rosenberg at if you’re interested in joining the 2012 Spotlight Committee or just want to learn more about this signature event.

Find more colleagues on the move in our Linkedin group.

Upcoming Events
New Pros Agency Tour: cascade web//development
Tuesday, April 24
6 p.m.
Cost: FreeJoin us for a tour of cascade web//development‘s office, mingle with other New Pros and enjoy refreshments. The office is located in a 1930s retrofitted railcar off Water Ave. near OMSI in SE PDX. Learn from the cascade team, including project managers and Internet strategy and business development leads, as they shed a unique light on how the worlds of PR and web development collide. See new perspectives in relation to website design (and redesign), website technology, e-commerce, social media, and SEO. The CWD team will also discuss live video communication strategies as they relate to product launches, training, and sales. Learn to speak the right language when you’re communicating Internet strategies to your existing and future clients.

Location: cascade web//development, 2301 SE Water Ave. Portland, OR 97214
Please RSVP:

Follow @PRSAPDXMetro to hear about upcoming events and track insights in real time.

Video Workshop
Wednesday, April 25
5:30 — 7:30 p.m.
Cost: $25 local chapter, PRSSA members and students; $40 National-only members or non-members

Video is the most impactful form of content that a company can publish today. How can you get started creating your own video content without spending tens of thousands of dollars on production? Join us for this hands-on workshop and walk away with actionable advice on how to produce short, YouTube-style videos. The workshop will include input from your peers and will be led by Julie Yamamoto, APR, account director at CMD, and Jessica Lyness of Northwest Film Center. Beer, wine and appetizers served.

Location: CMD, 1631 NW Thurman, 2nd floor Battleship conference room

Parking: Free parking is available in the CMD lot after 5:30 p.m. Street parking is limited. Recommended transit stops within walking distance: streetcar at NW Northrup and 14th or NW Northrup and 21st; bus line 17 at NW 21st and Savier.

Register online: Communicators Conference: Remaining Relevant
Wednesday, May 9
8:30 a.m. – 5:30 p.m.
Cost: $95* PRSA & OCIABC members, $110* non-members, $85* students

Hosted by the PRSA Portland Metro Chapter and OCIABC, the 2012 Communicators Conference will be held May 9 at the Governor Hotel in downtown Portland. It will include a light breakfast, hearty lunch and, most of all, a great day of professional development and networking. With respected keynote speakers and track sessions on internal audiences, individual brands and integrated communications, there will be something for every communications professional.

This year’s highlights include:

  • National PRSA Chair & CEO Gerry Corbett
  • A special conference clinic with nationally-recognized writing coach Ann Wylie
  • Intel’s Director of Employee Centered Solutions James Lynch
  • Executive Vice President of Edelman Digital David Armano
  • Back by popular demand with new track session topics: PRNewswire’s Michael Pranikoff and Jim Endicott of Distinction Communication Inc.
  • The next wave of social engagement: Social TV and how to create a compelling visual story to improve your presentation

Your 2012 Communicators Conference is made possible by a wonderful group of volunteers and our great friends: Wells Fargo, PR Newswire, Your News Inc., and Wrigglesworth Photography.

Location: Governor Hotel, 614 Southwest 11th Avenue
Register online: (*Early bird registration continues through April 30.)

President’s Corner
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cooperGrossJenna-150px 3Hello PRSA Portland Metro members!With our annual Communicators Conference just two weeks away, I’ve been thinking a lot about what makes a conference great.

For me, there are three elements:

1)  The focus of the content. This year’s theme:  remaining relevant.  With our world changing so rapidly, this is a key challenge in most industries. Public relations and communications professionals are increasingly found at the table in strategic discussions at the executive level – a wise move by companies and one which demands excellence of communicators across our region and around the world.

2) The quality of the speakers.  This year’s speakers include David Armano, Executive Vice President, Global Innovation & Integration, Edelman Digital.  Nationally recognized writing coach Ann Wylie will host an all-conference workshop.  And we’ll welcome Gerry Corbett, chair and CEO of PRSA.

3)  The people around me.  Some of my favorite moments from past conferences have been the vigorous discussions following conference sessions and workshops.  From brainstorming with peers to discussing best practices, the Communicators Conference is about connecting and networking with professionals like you who strive to learn and stay at the top of your game.

I hope you’ll join me and your friends at the 2012 Communicators Conference on May 9.  Register early to reserve your spot now!

Yours in service,
Jenna Cooper-Gross, APR
President, PRSA Portland Metro Chapter

About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves about 250 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.
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