PRSA Portland Metro Chapter

PRSA Portland: March 27, 2012


Mar 12


People on the Move
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Jamie Godfrey is now a Senior Account Executive at Waggener Edstrom. Wells Fargo has named Chapter Board Member Tom Unger, APR, ABC, as one of its top employees in Oregon and Southwest Washington for 2011. Kiesha Cochrane joins Edelman’s Portland office as an Account Supervisor in the technology team. Logan Egbert and Ryan Lilyengren joined Edelman’s corporate and public affairs practice, as Senior Account Executive and Senior Account Supervisor, respectively. Rian Merrill is now in a Senior Account Supervisor position at Edelman Digital. Ian Bragg is now a Senior Account Executive with Edelman’s Microsoft Xbox 360 team, working alongside newly promoted Account Executive (and 2012 PRSA Portland Metro Director of New Professionals), Gretchen Brandtjen.

In 2012, the PRSA Portland Metro Chapter warmly welcomes new members:
  • Jennifer Amie, Director of Marketing and Visitor Services, Portland Japanese Garden;
  • Brian Barker, Public Affairs Officer for Tualatin Valley Fire and Rescue;
  • Molly Gilbert, Senior Account Executive at R-West;
  • Lynn Heider, AVP, PR and Communications for Northwest Credit Union Association; and
  • Jessica Lyness, PR/Marketing Manager for Northwest Film Center.
The annual Spotlight Awards event is a time to honor the outstanding work our colleagues have put their blood, sweat and tears into. We’re looking for volunteers who want to help shape one of the biggest events of the year for the PRSA Portland Metro chapter. Please contact Amy Rosenberg at, if you’re interested in joining the 2012 Spotlight Committee or just want to learn more.
Upcoming Events
Motivating and Mentoring Millennials – TONIGHT!
Tuesday, March 27
6:30 p.m. – 8:30 p.m.
Cost: $25 local chapter and PRSSA members; $40 National-only members or non-members
*NEW* We’re going to give away a $50 Visa gift card (courtesy of our speakers from RHI) and there’s also free parking available.Join fellow Master Minds’ group members for an entertaining evening to explore how to engage and empower our largest and fastest-growing pool of communications professionals. Hosted by the PRSA Portland Metro Chapter and Robert Half International, Leslie Eubanks and Katie Matthews, Division Directors for Robert Half International, the world’s largest specialized staffing services firm, will share the secrets of managing this group most effectively. Registration is limited to the first 50 people. Our thanks to CMD Agency for sponsoring this event.

Location: CMD Agency, 1631 NW Thurman St. 2nd floor Auditorium
Video Workshop
Wednesday, April 25
5:30 — 7:30 p.m.
Cost: $25 local chapter, PRSSA members and students; $40 National-only members or non-membersVideo is the most impactful form of content that a company can publish today. How can you get started creating your own video content without spending tens of thousands of dollars on production? Join us for this hands-on workshop and walk away with actionable advice on how to produce short, YouTube-style videos. The workshop will include input from your peers and will be led by Julie Yamamoto, APR, account director at CMD, and Jessica Lyness of Northwest Film Center. Beer, wine and appetizers served.

Location: CMD, 1631 NW Thurman, 2nd floor Battleship conference room
Parking: Free parking is available in the CMD lot after 5:30 p.m. Street parking is limited. Recommended transit stops within walking distance: Streetcar at NW Northrup and 14th or NW Northrup and 21st, bus line 17 at NW 21st and Savier.
Follow @PRSAPDXMetro to hear about upcoming events and track insights in real time.
President’s Corner
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cooperGrossJenna-150px 3Hello PRSA Portland Metro members!As President-Elect last year, I was part of a team with several other PRSA Portland members who helped craft the 2012-13 strategic plan for the chapter. We had good data from two focus groups in November 2010 and a comprehensive member survey in August 2011.

The overall satisfaction level about our local chapter is high—close to 90 percent, in fact. The challenge for us in crafting our goals and strategy came down to value—and providing value for such a diverse group of communicators from such different industries.

One change you may notice this year: a focus on building different communities within PRSA Portland Metro’s chapter. Already, we’ve had two events tailored to specific audiences: public information officer/government communicators and nonprofit communicators.

In the works, a high-tech track run by high-tech communicators. Another part of our plan to better serve our PRSA members in Washington County is holding more events in the Beaverton and Hillsboro areas. Southwest Washington is the expanded target for 2013. (I’ve already heard rumblings of planned events in Clark County.)

Bottom line, your voices are being heard and the 2012 Board of Directors is working extremely hard to continue providing relevant programming, information and resources for one of the strongest chapters in the country.

Yours in service,
Jenna Cooper-Gross, APR
President, PRSA Portland Metro Chapter

About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves about 250 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.
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