Mary Ann Albright Director of Communications St. Mary’s Academy
Mary Ann Albright recently returned to her high school alma mater, St. Mary’s Academy, a Catholic all-female secondary school in downtown Portland, as the Director of Communications.Previously Mary Ann spent seven years as a journalist for The Columbian and The Corvallis Gazette-Times. She also interned for Willamette Week. In Corvallis, she covered higher education.
During her four years at The Columbian, Mary Ann specialized in feature stories on subjects including the arts, fashion, culture and health. A member of Phi Beta Kappa, Mary Ann graduated Magna Cum Laude from Willamette University with a Bachelor’s in English. She is currently pursuing a Master’s in Strategic Communications from the University of Oregon’s School of Journalism and Communications.
Why did you join the PRSA Portland Metro Chapter?
In making the jump from journalism to marketing communications, I felt that I would benefit from having a network of professional resources more experienced in the field than I. As a journalist, I interacted with myriad public relations professionals. Some that I most respected are part of PRSA Portland, so that really underscored for me what a great organization it is. So far I’ve enjoyed getting to meet new people at the Spotlight Awards and the annual holiday gathering, and I look forward to taking advantage of some of the professional development programs the chapter offers.
What did you learn in your recent career shift?
I’ve learned just how many hats public relations professionals at small nonprofits wear. My job encompasses ad buying, market research, media outreach, graphic design, social-media marketing, special-events promotions and more. It’s challenging, but exciting, and I love the diversity of experiences.
Read more about other PRSA Portland Metro chapter members and colleagues in our Linkedin group.
Friday, March 16
2 – 3 p.m. Cost: Free to PRSA Members of the National Corporate Communications SectionHow can you protect your company’s brand in the face of crisis? The ubiquitous nature of social media today demands immediate, transparent response to company critics as well as supporters. Join fellow Corporate Communications Section members and Gary Niekerk, Intel Corporation’s director of corporate citizenship, for this Corporate Communications Section Brown Bag discussion about how to protect your company’s reputation in today’s fast-paced environment.
Partner Event:“Be the table: Building credibility as a communicator”
Monday, March 19
5:30 – 7 p.m.
Cost: $15 OCIABC members; $20 non-members; student discount availableEveryone wants a seat at the table. Let’s turn that cliche inside-out! If you could metaphorically BE the table, you’d be the person other people come to, the source of knowledge and solutions to key business problems. Our speaker, Adrian Cropley, principal of his own consultancy in Australia and worldwide chairman of IABC, believes you should stop focusing on position. He’ll explain how to focus instead on your ability to influence, to build relationships with stakeholders, and to add strategic value. Enjoy all-you-can-eat pizza and salad plus a no-host bar.
Stop talkin’ smack and just duet. AMA’s Blind Pig Networking Brigade invites all members and friends to an old fashioned karaoke death match between Portland’s creative communications community members. It’s the AMA vs. PRSA vs. PAF!
SAVE THE DATE: 2012 COMMUNICATOR’S CONFERENCE ON MAY 9Make sure this year’s Communicator’s Conference is on your calendar for Wednesday, May 9, from 8 a.m. – 3:30 p.m. hosted by the PRSA Portland Metro Chapter and Oregon-Columbia IABC at the Governor Hotel. The 2012 conference theme is “Remaining Relevant,” addressed during keynotes and breakout sessions in three presentation tracks, focusing on individual branding, internal communications and integrated marketing communications. Registration opens a month before the conference.
GET INSPIRED: CHAPTER’S MENTOR PROGRAM SPOTS AVAILABLE
The chapter is seeking new professionals and veteran communicators who would like to participate in a mentoring program this year. A mentoring relationship can benefit both participants. For mentors, it’s an opportunity to invest in another person’s professional development. Mentors have the opportunity to guide and lead other professionals, thus making a valuable contribution to the profession and the community.”I feel serving as a mentor is an important part of being a leader in our industry,” said Dave Thompson, APR, the chapter’s Immediate Past President. “A mentoring program develops and enhances the professional growth of both mentor and mentee. I think I learned more from my last mentoring session than the young professional I was mentoring!”
The chapter’s Mentoring Program will run for six months, beginning in March. The chapter will pair mentors and mentees based upon the needs of the mentee and the skill set/talents of the mentor. It will then be up to each pair to establish their own meeting schedule. If you’d like to participate as either a mentor or mentee, contact Tom Unger, APR, ABC at (503) 886-2051 or firstname.lastname@example.org. Be sure to give him your contact information and the best time to reach you.
About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves about 250 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.