PRSA Portland Metro Chapter

PRSA Portland: February 28, 2012


Feb 12


People on the Move
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David Dugan, was named director of investor relations and corporate communications for Blount International, Inc. Dugan formerly held a similar position at Louisiana Pacific. Chapter member, Tom Unger, APR, ABC, serves on the board of the Senior Citizens Council of Clackamas County (SCCCC) and is helping SCCCC plan their annual fundraising dinner and silent auction, set for June 9, at the Oregon Golf Club in West Linn. Contact Tom Unger at (503) 886-2051 or to donate to the auction. DoveLewis Animal Hospital is looking for young professionals to be part of a new volunteer board called, “Dove in the City,” that plans one event per year. Contact Julie Heade ( to volunteer.Are you on the move? Connect with us online to get the inside track on job openings in the Portland Metro area.

Upcoming Events
Case Study: Winter Storm Response from Front-line Communicators

Wednesday, Feb. 29
11:45 a.m. — 1 p.m.
Cost: $25 local chapter and PRSSA members; $40 National-only members or non-membersLegacy Health Event SponsorJoin the PRSA-Portland Metro Chapter for a panel discussion case study of local government and private utility Public Information Officers’ responses to the winter storms that swept Oregon last month. A panel of first-responder communications professionals will discuss what worked and what didn’t as they worked 8-9 days nonstop during the storm. How did PIOs deal with the hundreds of media calls? How did local government and private utilities coordinate their messages, as well as their actions? How did PIOs provide the public the information citizens needed to make the best decisions? And: did it work as they planned?

Come with your questions about coordination and your suggestions about what you’d like to see differently when bad weather or other natural disasters grip Oregon in the future.

A special thanks Legacy Health for its sponsorship of this program.

Location: Lorenzen Conference Center, Legacy Emanuel Medical Center, 301 N. Graham (look for building 21 on map)
Parking: any of four parking structures; closest is Parking Structure 3 off N. Graham
Register online:

Nonprofit PR Pros Networking Lunch
Wednesday March 14
11:45 a.m. — 1 p.m.
Cost: $5 local chapter and PRSSA members; $10 National-only members or non-members

Don’t miss this networking opportunity to meet other public relations peers and get plugged into the PRSA Portland’s nonprofit professional development track. At this event we will pick a few thorny PR issues to problem solve together. A light lunch buffet from the Pearl District’s Seres Restaurant and Bar features a sustainable interpretation of classic Szechuan and multi-regional Chinese cuisine. Space for this event is limited, so sign up today!

Location: DoveLewis, 1945 NW Pettygrove
Register online:

Motivating and Mentoring Millennials
Tuesday, March 27
6:30 p.m. – 8:30 p.m.
Cost: $25 local chapter and PRSSA members; $40 National-only members or non-members

CMD Event SponsorJoin fellow Master Minds’ group members for an entertaining evening to explore how to engage and empower our largest and fastest-growing pool of communications professionals. Discover how to get the best out of the talented young millennials on your team. Hosted by the PRSA Portland Metro Chapter and Robert Half International, Leslie Eubanks and Katie Matthews, Division Directors for Robert Half International, the world’s largest specialized staffing services firm, will share the secrets of managing this group most effectively.

By understanding what makes this generation tick, you will learn how to tap their full potential, while reducing the frustrations that can arise in cross-generational work groups. Don’t miss out on any opportunities to mine the wealth of this new enthusiastic, tech-savvy, and highly connected talent pool. We’ll start with appetizers and refreshments, so bring your business cards for a little mingling with other managers and hear how they are mastering this management imperative. Registration is limited to the first 50 people. Our thanks to CMD Agency for sponsoring this event.

Location: CMD Agency, Second-floor Auditorium, 1631 NW Thurman St.
Register online:

Follow @PRSAPDXMetro to hear about upcoming events and track insights in real time.

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President’s Corner
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cooperGrossJenna-150px 3Hello PRSA Portland Metro members!As our chapter members, I want you to know how important your membership is to us and how providing value is first and foremost.

Let me tell you how we are actively working on this for you:

  • 2012-13 Strategic Plan: Through research and many months of planning, there is a new, strategic plan in place for our chapter with an overarching goal of improving value to our members. Specifically, better serving our members beyond the metro core, such as we have 3-4 events planned in Washington County this year. Clark Co., you’re our expansion audience for 2013.
  • Focused Tracks: Nonprofits, PIO/Government and Hi-tech communicators all have their own event chairs: PRSA members Stacy Moe Kean, Dave Thompson, APR, and Grady Locklear, respectively, who are planning track-focused events this year. Check out tomorrow’s PIO Case Study and the Nonprofit brainstorming and networking lunch on March 14.
  • Chapter Website: One of our top priorities is having our chapter website redesigned and launched this year. We have a tireless and committed communications team that has spent countless hours of their own time working on the new site.

These are just a few of the exciting things your board has been working on this year. I encourage you to continue to attend events, talk to board members, ask questions, and get involved! We appreciate and value your membership.

Yours in service,
Jenna Cooper-Gross, APR
President, PRSA Portland Metro Chapter

About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves about 250 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.
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