PRSA Portland Metro Chapter

PRSA Portland: February 14, 2012


Feb 12


Member Profile
Member Profile
Beth Heinrich, APR heinrichBeth-150px
Director, Marketing & Public Relations, Portland Art MuseumSince 2006, Beth has managed the Portland Art Museum’s marketing and public relations activities. For nearly a decade, she oversaw the marketing and communication activities for the local Red Cross. She also served as a national disaster communicator responding to emergencies across the country including serving as the Public Affairs Officer following the 9/11 terrorist attacks in New York.

Beth has also worked as an independent public relations consultant and as a vice president for U.S. Bank. She has been recognized for her professional excellence and service contributions, including being named as one the Portland Business Journal’s Forty under 40. Beth has a Master of Public Administration degree from the Evan’s School of Public Affairs at the University of Washington.

This year Beth serves on our board as the 2012 PRSA Portland Metro Vice President of Member Services, providing guidance and support to prospective and current chapter members, including membership discounts like:


Anyone joining National PRSA in February* will receive one-year free membership in our local chapter. If you have been thinking about joining, or know someone who is, this is a great opportunity to get access to both national resources and local programs. Complete the application and use promotional code: FEB12 to join today!*This offer is for new members only, not applicable to current or associate members. Section dues are additional.

For any membership questions, contact Beth at

Read More about other PRSA Portland Metro chapter members and colleagues in our Linkedin group.

PRSA Portland Metro Linkedin Group
Upcoming Events
New Pros Agency Tour: Edelman
Wednesday, Feb. 22
5:30 — 7 p.m.
Cost: FREEJoin us next Wednesday, Feb. 22, for a tour, some snacks and the chance to mingle with Edelman and other New Professionals. Edelman is the world’s largest independent public relations firm, with offices in 60 cities and 4,000 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), MATTER (sports, sponsorship, and entertainment), and Edelman Consulting.

During the tour, Edelman staff from a variety of practice areas will share case studies discussing recent PR campaigns, social media strategies, infographics, and more. Come prepared with questions or tweet your questions to @NewProsPRSA #newprostour.

Location: 520 SW Yamhill Street, 8th Floor
RSVP: Please send your name to Inviting other New Pros strongly encouraged.

Case Study: Winter Storm Response from Front-line Communicators
Wednesday, Feb. 29
11:45 a.m. — 1 p.m.
Cost: $25 local chapter members; $40 non-local chapter members

Legacy Health Event SponsorJoin the PRSA-Portland Metro Chapter for a panel discussion case study of local government and private utility Public Information Officers’ responses to the winter storms that swept Oregon last month. A panel of first-responder communications professionals will discuss what worked and what didn’t as they worked 8-9 days nonstop during the storm. How did PIOs deal with the hundreds of media calls? How did local government and private utilities coordinate their messages, as well as their actions? How did PIOs provide the public the information citizens needed to make the best decisions? And: did it work as they planned?

Come with your questions about coordination and your suggestions about what you’d like to see differently when bad weather or other natural disasters grip Oregon in the future. Panelists include:

  • Philip Bransford, Communications Officer, Washington County;
  • Jenni Chamberlain, Communications Director, Oregon Office of Emergency Management;
  • Dan Anderson and Cheryl Kuck, PIOs, City of Portland Bureau of Transportation;
  • Brianne Hyder, Communications Specialist, PGE;
  • Lt. Gregg Hastings, PIO, OSP; and
  • Dave Thompson, Public Affairs Manager, ODOT

A special thanks Legacy Health for its sponsorship of this program.

Location: Lorenzen Conference Center, Legacy Emanuel Medical Center, 301 N. Graham (look for building 21 on map)
Parking: any of four parking structures; closest is Parking Structure 3 off N. Graham
Register online:

Follow @PRSAPDXMetro to hear about upcoming events and track insights in real time.

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News You Can Use
GET AHEAD WITH ACCREDITATION, STARTING FEB. 18Earning your APR to become nationally accredited in our profession is a mark of distinction available to practitioners with five or more years experience in public relations and/or related fields. The next APR preparation course will be offered Saturday mornings, 9 a.m. to noon, Feb. 18 through April 7. Candidates are coached to successfully pass the readiness review oral presentation and the computer-based examination. Materials studied include PRSA’s APR Study Guide, the “Effective Public Relations” textbook, PRSA Code of Ethics and other print and online materials.

There is no charge for the class, however candidates will pay fees to the national office to go through the APR process and take the examination. For candidates who earn accreditation, our chapter will reimburse its members for a substantial percentage of the cost. For more details on the APR process, go to If interested, please contact Chuck Williams, APR, at


Registration is now open for the PRSA 2012 International Conference (Oct. 13-16) in San Francisco. This is the closest the conference has been in years! Members save $250 by registering before March 1. For many members, it’s a new fiscal year, so it’s the perfect time to make sure Conference fees are a line-item in your group’s budget. Complete the Super Saver Rate Registration form and mail or fax the completed registration form, along with credit card information to (212) 460-5460 (United States) or +1 (212) 460-5460 (International).


This year’s conference will be held on Wednesday, May 9, from 8 a.m. – 3:30 p.m. hosted by PRSA Portland Metro Chapter and Oregon-Columbia IABC. The 2012 conference theme is “Remaining Relevant,” addressed by three presentation tracks, focusing on individual branding, internal communications and integrated marketing communications. We are open to all communications topics related to this theme; however, preference will be given to those with a strategic focus, fresh perspective and/or timely subject matter.

For submission procedures, read the CALL FOR BREAKOUT SESSION PRESENTERS form. For preferred consideration, we ask that all potential speakers submit their electronic package to Kathy Hubbell at, no later than Friday, March 2.

About the PRSA Portland Metro Chapter
The Portland Metro Chapter of the Public Relations Society of America is one of 111 PRSA chapters located across the country. The chapter serves about 250 members from Oregon and Southwest Washington with the mission of offering public relations professionals a forum for idea sharing, professional development and networking.
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